HOLTZMAN / WORK LOG
From findings
to action.
01 Review the monthly treatment mix02 Check the content sources03 Act on the clinic’s approval
HOLTZMAN / CONNECTED PRACTICE
A presence worthy
of your practice.
From data analysis to content creation.
We help put your next plan into practice.
From the first finding to the finished content.
Managed by the team at YAYLABS.
OUR APPROACH AI MARKETING & DESIGN
A reasonto choose you.
Patients search for treatments, then visit a clinic website to decide what to do next. We study search activity and clinic information to create the explanations and pages they need. Then we handle the content, advertising and website updates.
Our approach ↗Start with AI search ↘HOLTZMAN / CONNECTED PRACTICE
01 / Technology for review
In-house concept · AI-generated people
01 / Technology for reviewIn-house concept · AI-generated peopleFROM INFORMATION
TO EXPRESSION.FILM STUDY / 01
TO EXPRESSION.FILM STUDY / 01
ANALYSIS → CREATION → REVIEW → ACTIONHOLTZMAN / 01
01 / AI SEARCH MARKETING GEO
When patients ask ChatGPT, Gemini or Claude,
will they find
your clinic?
What is GEO?
Generative Engine Optimization means improving your website and content
so AI services can describe your clinic accurately in their answers.
Start with questions
patients actually ask.
- Discover“Which nearby dermatology clinics offer Saturday consultations?”
- Compare“How do Clinic A and Clinic B differ in opening hours and booking?”
- Clinic name“What should I prepare for my first visit to this clinic?”
GEO / QUESTION → SOURCE → INFORMATION
A patient question
Which nearby
dermatology clinics
open on Saturdays?
Sources behind the answer
Visitor information
Opening hours Clinic confirmation needed
How to book Clarify the guidance
Treatment information Check the facts
Review the official page alongside the answerInformation confirmed by the clinic
Clear information.
A reliable source.
From a question
to your clinic’s information.Illustration · Not a live observation
to your clinic’s information.Illustration · Not a live observation
WHY HOLTZMAN
Find what is missing.
Fix the page behind it.
Our GEO tools capture answers and their sources.
Our content and web teams use those findings
to improve the pages about your clinic.
- 01
Where your clinic is missing
Answers and sources, recorded in our tools
We save each question, the original AI answer and its sources. A mention alone is not enough: we check whether the description is accurate and relevant to the question.
You receive A question-by-question review with original answers and sources
- 02
What needs to change
Page updates based on the findings
If opening hours or consultation details are missing, we prepare a page update. The clinic checks the information before our team publishes the changes.
You receive Recommended edits and confirmation of approved updates
- 03
What changed after the update
The same questions, checked again
We ask the same questions again to compare the answers and cited pages. If nothing has changed, we review what still needs attention.
You receive A follow-up comparison and the next improvements to consider
AI answers vary over time and by context. We do not guarantee mentions or rankings.
We agree on the services, questions and measurement conditions with you.
HOW WE WORK
Clinic content.
Sources checked.
Content published in your clinic’s name needs careful review.
Our own tools keep each draft beside its sources,
so the team can check it sentence by sentence.
- 01 / DATA + AI
A draft built on your information
Search activity helps us understand patient questions. Clinic-confirmed treatment information forms the basis of the draft and image concepts.
- 02 / HUMAN REVIEW
Evidence and medical wording
Our team checks the sources and wording, revises unsupported statements and asks the clinic to confirm treatment details.
- 03 / APPROVAL + ACTION
Published after your approval
We send you the revisions and points to confirm. After approval, we publish the content and report what has been completed.
01 / MARKETING OPERATIONS
This month’s marketing.
Ready for your review.
✳
Why we chose each topic.
What we checked in each draft.
See the planned content and the progress behind it.
HOLTZMAN is built and operated by YAYLABS.
The team builds business software and AI creative tools.
It also develops the analysis and content review tools used in our clinic marketing work.
- OilDealer
- Business software for industry
- Super Asset
- AI tools that turn images into 3D materials
- NNN / FANANAS
- App and game development, with interactive experiences
02 / HOSPITAL WEBSITES
A first impression that feels like your clinic.
A clear path to what comes next.
In-house concepts · Not delivered client projects · Korean originals
In-house concept · Complete / Includes AI-generated people
In-house concept · In progress / Home and booking demo
In-house concept · In progress
In-house concept · In progress / Includes AI-generated people
People shown are AI-generated fictional characters, not actual clinicians or patients.
WEBSITES IN MOTION
From first impression
to exploration.
On desktop and mobile,
treatment and booking information within reach.
HOLTZMAN / WEBSITES IN MOTION
ONE IDEA.
EVERY SCREEN.In-house concept · AI-generated people
EVERY SCREEN.In-house concept · AI-generated people
Website planning, design and maintenance
We agree on the content structure, design, responsive development and ongoing updates. A clinic-facing AI admin dashboard is not currently offered.
Discuss a website ↗02 / CLINIC MARKETING
Your data.
Clearer priorities.
Analysis, content creation and AI search reviews.
We build the tools we use to do the work.
We study clinic information and search activity,
then update your ads, content and website.
01Which treatments should we highlight?Clinic data and search demand
Your clinic’s situation
We compare your key treatments with what patients search for, alongside monthly treatment mix and the share of new and returning visits.
Analysis tools built in-house
We review connected aggregate clinic data alongside local and treatment-related searches. This gives us a basis for choosing treatments and content topics to highlight.
What you receive
Suggested treatments and content topics for the month, with the clinic data and search records that explain our choices.
Requires a connection to aggregate clinic data. We do not use individual patient records. The contribution of advertising to revenue needs separate verification.
02Where should we spend the ad budget?Costs and clicks by keyword
Where your budget goes
We check spending by search term, comparing local and treatment-related demand with actual ad costs and click records.
A plan for each keyword
We separate keywords to keep from candidates to adjust. Before proposing budget changes, we explain the reasoning and what still needs to be checked.
What you receive
A keyword plan and proposed budget adjustments. After approval, we report the changes made and the delivery records.
Search volume and clicks alone do not establish bookings or revenue. Budget changes require the clinic’s approval.
03Content that sounds like your clinicTools for checking clinic information and sources
What patients want to know
Treatment details and common consultation questions provide the material. AI drafts are based on information the clinic has confirmed.
Sources checked sentence by sentence
Our tools show the draft alongside its evidence. The team checks medical wording and revises anything that does not match the clinic’s information.
What you receive
Draft copy and image concepts with sources and revisions. We highlight the points the clinic needs to check before approving publication.
Content is published after clinic approval. This review process is not legal certification.
04Is AI search missing your clinic?From our own GEO review to website updates
Where your clinic appears
We check your clinic’s name and description in answers to likely patient questions, and keep the pages cited by those answers.
The pages that need attention
Our GEO tools compare answers with their sources. Missing treatment information or inaccurate guidance becomes a proposed content or website update.
What you receive
A question-by-question review and proposed page edits. After updates, we repeat the questions and report changes in answers and sources.
AI answers vary by service and over time. We cannot guarantee a ranking or a mention of your clinic.
We handle the day-to-day work
We manage the agreed content and advertising work. Your contact at HOLTZMAN also coordinates website updates and progress reports.
You make the key decisions
We confirm treatment information and budgets with you. Publishing content and changing ad spend both require clinic approval.
03 / WEBSITE DESIGN
Websites · Campaigns · Consultation journeys
One brand experience
SEREIN · SKINCARE CONCEPT / In-house study
SEREIN
Careful operations.
A distinct brand impression.
A softer
point of view.
Warm space and natural textures.
A skincare website concept that takes visitors
from a first impression to a consultation.
The first impression.
The path to a consultation.
Brand introduction, information and contact.
A consistent voice and visual approach
across each part of the journey.
An in-house concept, not a client delivery or evidence of marketing results.
From design to maintenance.
We offer clinic website creation and maintenance. Together we define content, design, responsive development and updates. A clinic-facing AI admin dashboard is not currently offered.
QUESTIONS & ANSWERS
Before we start
Answers to common questions about clinic marketing and website design.
01What does your clinic marketing service cover?
We can review clinic data and search demand, prepare advertising plans, create content and update your website. We agree on the work and data access first. Publishing content and changing advertising budgets require the clinic’s approval.
02What does GEO mean for a clinic?
GEO involves reviewing how AI search answers describe your clinic and improving the content those answers can draw on. HOLTZMAN records answers and sources for each question to identify missing or incorrect information, then checks the same questions again after website updates.
03Can you guarantee that ChatGPT will mention our clinic?
No. We cannot guarantee a mention in an AI answer. We check likely patient questions for clinic mentions, factual accuracy and cited pages. We identify changes to treatment and booking information and compare answers before and after those updates.
04Can we commission a website separately?
Yes. Website design and ongoing maintenance can be discussed separately. We start with treatment information and the booking journey, then agree on design and responsive development. For an existing website, we review its structure and editing access before defining the work.
05How is HOLTZMAN related to YAYLABS?
HOLTZMAN is a clinic marketing and website design service developed and operated by YAYLABS. The team uses its own analysis, content and source review, and GEO tools. A person reviews the results and agrees on the next work with the clinic.
A NEW OPERATING RHYTHM.
LET’S
MOVE.
Your clinic’s marketing today.
Where should we start?